Experience
Here's the resume.
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2019-Present— Creative Director, Saatchi & Saatchi X
I’m currently at Saatchi & Saatchi X, where my current clients include Proctor & Gamble brands like Tide, Old Spice, Febreze, Bounty, Mr. Clean, and many more. I also work on Walmart and Community Coffee. This position consists mainly of shopper marketing, with a mix of in-store, online and social media tactics.
2018-Present— Freelance Creative Director
Since 2017 I’ve been helping clients on a freelance basis with things like brand identity development, strategy development, campaign creation and implementation, social media campaigns, and extensions of existing brand campaigns.
2016-2017— Creative Director, INK Agency
While at INK, I worked on several clients, including Yokohama, Ling Ling, Landsea Homes, Sauce Labs, NextVR and Hoag. I worked across many different vertical markets and was challenged to create concepts for a wide variety of clients and target audiences. The work I produced in this role was mostly digital and broadcast TV.
2016— Creative Director, Fuse Interactive
At FUSE Interactive, I worked on the legendary Kawasaki Motorsports brand. My role was digitally intensive, and I helped create interactive digital experiences through many platforms including Virtual Reality, vehicle launch pages, microsite experiences, and social media platforms such as Snapchat, Instagram, Twitter, and Facebook. I also created traditional concepts like broadcast TV, print and radio.
2015— Associate Creative Director, Sapient Razorfish
At Sapient Razorfish, I worked on several brands including FIAT, Chrysler, Dodge, and Grey Goose, as well as helping win new business pitches. I wrote several web videos for FIAT, provided copy for the redesign of FIAT’s website, new vehicle launch pages and OLA, and created digitally interactive campaign pieces that complimented the traditional ATL campaign creative.
2014— Creative Director, The Integer Group
At the Integer Group, I was the Creative Director for Michelin— one of the largest, most iconic brands in history. My role was to oversee the creative for various digital, experiential, & retail executions. I also worked on WD40, Shell, Quaker State, Pella, and provided creative for new business pitches.
2013-2014— Associate Creative Director, GlobalHue
At GlobalHue, I created 360 degree integrated campaigns for Jeep, Chrysler and NBA International. I wrote the 2014 Chrysler “America’s Import” Superbowl spot that starred music legend Bob Dylan, which was shortlisted at Cannes that year.
2011-2013— Associate Creative Director, Marca
At Marca I was responsible for creating integrated campaigns for Net 10 Wireless, Norwegian Cruise Line, Bionaire, Oster Beauty, and the Florida Coalition Against Human Trafficking. I was also a key contributor in leading the agency to win 3 new business pitches in 2012.
2011— Creative Director, Miami Ad School
I was the creative director at Miami Ad School, the most awarded advertising school in the world. In this position, I oversaw all the school’s branding and communications. My job relied heavily on the use of social media. I was responsible for Miami Ad School’s global blog site, global Twitter feed, and global Facebook page. I also helped develop online games, apps, merchandising & promo materials for the school.
2010-2011— Senior Copywriter, Doner
From December 2010 until June 2011 I was at Doner, working on campaigns for a variety of clients, including RAM trucks, Del Taco, AutoZone, Pennzoil, Quaker State, and Choice Hotels.
2010— Senior Copywriter, BBDO Moscow
From June to December 2010 I was at BBDO Moscow, working on campaigns for a variety of accounts including Mercedes Benz, Pepsi Cola, Lays, and Snickers.
2009-2010— Digital / Interactive Copywriter, Lowe Campbell-Ewald
From May 2009 to May 2010 I worked at Campbell-Ewald Detroit, working on the
Chevy account in the digital group. I was responsible for all of Chevy’s online
communication, including the creation & production of websites, online videos, online
banners, social media campaigns, iPhone apps, and other innovative media.
2008-2009— Copywriter, Concept Café
At Concept Café I worked on Honda’s entire 2008 TV campaign for the Hispanic market. We won a Caribe award for one of the spots. While not working on Honda, I worked on Hispanics Against Drunk Driving, Forte 1000, and directed a few music videos for Miami’s up & coming Hip-Hop/R&B singers.
2007— Copywriting internship, BBDO-Guerrero- Manila, Philippines
During my internship at BBDO-Guerrero (one of the most awarded agencies in Asia) I worked on campaigns for FedEx, Pepsi, NU107 rock radio station, Mitsubishi, and Childhope Asia. The NU107, Mitsubishi, and Childhope campaigns were all produced. One of my NU107 radio spots was short listed at Cannes that year.
2007— Copywriting internship, DDB- Budapest, Hungary
During my internship at DDB Budapest I worked on campaigns for McDonalds and Amnesty International, both of which were produced. The McDonalds campaigns won a European Ad Federation Crystal Award.
AWARDS
Cannes Shortlist- Film
Cannes Shortlist- Radio
One Show merit award winner- Interactive
Miami Addys Silver award- Non-Traditional Advertising
Caribe Festival Award- Television
Miami Addys Silver Award- Television
European Ad Fed Crystal award- Television
Work chosen for display at The One Show exhibit
Gold, Silver, & Bronze- Miami Ad School student awards show
EDUCATION
2006-2008 Miami Ad School Copywriting program graduate
EXTRAS
Miami Ad School Instructor and three-time guest “Industry Hero”
I’ve been an instructor at Miami Ad School since 2008, and since then I’ve been asked on three separate occasions to be the guest “Industry Hero.” What that means is- I give a presentation to the students, assign a brief for them to work on during the week, then give the students creative direction & judge their work at the end of the week. Some of my students have won major awards like Lions, Clios & Pencils— and one of my former students is currently considered “the most awarded ad student in the world”, having won 79 International awards.